How to Create a Pitch Deck Creation That Wins Over Investors

pitch deck creation

Creating a Winning Pitch Deck to Impress Investors

If you’re a founder looking to secure investment capital having a well-crafted pitch deck creation is crucial. Your pitch deck creation often serves as the introduction, to investors so it’s essential to create a presentation that communicates your business model showcases growth and progress, and generates enthusiasm for your prospects. This comprehensive guide will walk you through all the steps to develop a winning pitch deck.

The Importance of a Pitch Deck Creation

Entrepreneurs utilize pitch decks as a means to secure funding from angel investors venture capitalists and other funding sources. A strong pitch deck creation tells a story about your business that convinces investors to take an interest in what you have to offer.

Typically consisting of 10 19 slides delivered within 10 to 15 minutes the goal of a pitch deck creation is to convey information and context to persuade investors that your company is worth further consideration and investigation.

Think of the pitch deck creation as a condensed version of your business plan. It allows you to provide investors with an overview of your company quickly and excite them about the opportunity at hand. While detailed discussions may occur in meetings the purpose of the pitch deck creation is to capture investors’ attention and make them eager, for further exploration.

When Do Startups Need a Pitch Deck?

As soon as you begin fundraising, you need a pitch deck creation. This presentation is essential for getting meetings with investors and conveying your business effectively in those discussions.

You will use your pitch deck creation in multiple scenarios:

  • Emailing prospective investors to introduce your New Enterprise
  • Presenting in person to individual investors or at events/conferences
  • Providing supplemental materials to investors who sign NDAs
  • Refreshing existing investors on your progress during capital raises

Having a solid pitch deck is a prerequisite for successfully raising capital. Investors want to see you have a clear, concise way of communicating your central idea and value proposition.

Two Versions of Pitch Decks

Founders should create two versions of their pitch deck:

  • Email version: Contains more text to accompany each slide, providing details an investor can review independently. Bulleted lists work well for email pitch decks.
  • In-person presentation version: Focused visuals with minimal text since you will be presenting the slides live. The narrative is delivered verbally so the slides reinforce key points.

The email pitch deck allows investors to digest core information about your new enterprise on their own time. Then the presentation deck provides visual support as you walk investors through your story in person.

Having both versions allows you to cater your pitch to different scenarios. Email decks lend themselves to remote pitches or when investors are reviewing materials individually. Presentation decks are optimal when you present to a group live.

Three Keys to Powerful Pitch Decks

pitch deck creation

Effective pitch decks share these core attributes:

  • Clear and simple: Avoid clutter and communicate your message concisely. Remove any content that isn’t directly supporting your pitch.
  • Compelling: Capture investors’ interest and convince them your business has major potential. Tell a story that flows logically.
  • Easy to act on: Include a clear call-to-action so investors know the next steps, whether that’s scheduling a follow-up meeting or providing more detailed projections. Don’t leave them hanging.

In short, you want a pitch deck creation that is:

  • Focused
  • Persuasive
  • Action-oriented

Recommended Slides for a Pitch Deck

While the order and content can vary slightly, most successful pitch decks contain these key slides:

  • The problem explains the gap or pain point your new Enterprise addresses.
  • The solution¬†provides an overview of your product or service.
  • The market demonstrates the size of the opportunity.
  • The product shows screenshots or demos and testimonials.
  • Traction highlights growth measurements and Achievements.
  • The team introduces founders and key roles.
  • Competition analyzes positioning against alternatives.
  • Financials provide projections and key Measurements.
  • Funding states the amount being raised and the use of proceeds.

We’ll explore each section in more depth. But first, some best practices on choosing what to include.

Selecting Pitch Deck Content

  • Lead with the problem: Investors want to understand the pain point first and foremost. Build your narrative from there.
  • Prioritize macro concepts: Focus on conveying the big picture rather than minute details. Dive deeper in later discussions as needed.
  • Spotlight traction: Demonstrating growth and retention is a major priority for investors.
  • Keep it simple: Avoid overloading slides with complex data visualizations, charts, or graphs. Convey insights concisely.
  • Tell a story: Structure your slides to follow a compelling, logical narrative arc.

Now let’s cover how to approach each recommended pitch deck section effectively.

In-Depth Overview of Key Slides


This slide identifies and explains the specific market gap or consumer pain point your new enterprise addresses. Focus on a single, relatable problem and emphasize its scale and significance. Use data to quantify the issue whenever possible.

The problem slide is crucial because it allows you to:

  • Hook investors’ interest right away by presenting a painful, relatable issue.
  • Demonstrate market validation by showing customers urgently need a solution.
  • Set up the logical flow into presenting your solution.
  • Establish your startup as mission-driven, improving consumers’ lives.

Some key tips for structuring this slide:

  • Clearly define the specific problem without assuming familiarity. For example, explain industry-specific terms.
  • Use simple, tangible examples to make the problem easily understandable.
  • Quote statistics demonstrating the problem’s prevalence and severity. Data from industry research reports is particularly compelling.
  • Share a short anecdote illustrating the problem’s impact through a customer’s experience.
  • Use evocative headings like “The Dilemma” or “A Broken System” rather than just “Problem.”

With a focused, compelling problem statement, you set the stage for your solution.


After outlining the problem, introduce your product or service as the solution. Explain how it solves customers’ needs better than competitors. Emphasize scalability, relevance, and competitive differentiation.

This slide establishes:

  • What your startup does and its core value proposition
  • How does your offering uniquely solve the stated problem
  • Key strengths against alternatives

Some best practices for the solution slide:

  • Start with a concise tagline or mission statement summing up what you do.
  • Provide an overview of your product or service’s functionality and benefits. Prioritize the most important elements.
  • Use visuals like screenshots and videos to demonstrate the solution.
  • Share 2-3 customer testimonials highlighting tangible outcomes.
  • Emphasize how you uniquely solve customers’ pain points vs. competitors.
  • If relevant, note any proprietary technology, IP, or secret sauce that differentiates you.

After showing the problem, your solution should feel like a natural, compelling fit.


This slide demonstrates that a sizable, growing market opportunity exists. Use graphs and hard data from research reports to indicate the total addressable market (TAM), served available market (SAM), and projected growth. Show the potential ROI.

The market slide is where you justify that pursuing this business makes economic sense. Key elements to include:

  • TAM: The total market size you could theoretically sell to. Demonstrates vast potential.
  • SAM: Your served available market, or segment you realistically sell to. A much smaller subset of TAM.
  • Market growth: Show hockey stick projections using a graph to indicate massive future potential.
  • Market trends: Note tailwinds and shifts favoring your offering.
  • ROI opportunity: Calculate potential revenue and margins to showcase an alluring financial opportunity.

Back up all claims with verified data from reputable research firms. This substantiates that your opportunity isn’t theoretical – the market needs your solution.


Provide an overview of your startup’s product with screenshots, demo videos, and customer testimonials. The goal is to highlight the key features and explain the value proposition.

This slide brings your abstract solution to life. It shows investors:

  • The functionality and design of your product
  • Proof that development is underway and progress is being made
  • Examples of customer validation and positive feedback

Elements to potentially include:

  • Clean, polished screenshots showing the product’s UX/UI
  • A demo video walking through the product experience
  • Select customer quotes praising the product
  • Stats on product traction like the number of users, ratings, or reviews

The product slide turns your entrepreneurial vision into something tangible. Help investors envision customers benefiting from using your product.


This slide shows your momentum by highlighting important metrics and milestones. Showcase month-over-month or quarter-over-quarter growth, especially related to revenue, users, engagement, and retention.

Above all, investors want to see evidence your business is scaling. Traction indicates you’ve achieved Product-Market Fit and have growth momentum.

Metrics to potentially include:

  • Revenue growth
  • User or customer acquisition
  • Engagement and retention rates
  • Key partnerships and integrations
  • App Store ratings and reviews
  • Media coverage, awards, or recognition

Highlight specific traction milestones like:

  • Hitting X number of customers
  • Growing revenue X% month-over-month
  • Reaching X downloads or users
  • Getting featured on a top podcast or publication
  • Winning a startup competition
  • Closing a big enterprise sale or partnership

The traction slide is where you can showcase hockey-stick growth and demonstrate to investors that there is huge potential still to tap into. Use graphs and charts to visualize data trends whenever possible.


Introduce your founders and management team with headshots, roles, and 1-2 sentence bios. Emphasize unique backgrounds, relevant domain expertise, and previous startup/leadership experience.

The team slide is critical because:

  • Execution ability ultimately determines success, so investors look closely at teams.
  • It builds trust and confidence by highlighting who exactly is driving the business.
  • It demonstrates you have the skills and experience needed to make this startup succeed.

When presenting your team:

  • Lead with your founders and CEO. They often face the most scrutiny.
  • Summarize the standout experience of each team member. Recognizable companies and achievements help validate you.
  • Showcase team members with particular subject-matter expertise critical to your business.
  • Aim for diversity across gender, ethnicity, geography, and background. Investors favor diverse teams.
  • If you have an advisory board, briefly list notable advisors at the bottom.
  • Keep team slide text short. Provide more detailed bios as supplementary material.

The team slide is often what convinces investors to bet on you, not just your startup idea. Use it to inspire confidence and demonstrate you have what it takes to deliver on this vision.


Provide at least three years of financial projections, including income statements, balance sheets, and cash flow statements. Demonstrate you have a strong financial plan and grasp of unit economics.

The financials slide is where you justify the valuation you aim to achieve and the ROI for investors. Key elements to include:

  • Revenue projections: Show rapidly escalating annual recurring revenue (ARR).
  • Gross margins: flaunt high margins to imply future profitability. Software companies should target 70%+ gross margins.
  • Profitability: Demonstrate a realistic path to profitability, like within 2-3 years.
  • Valuation: Benchmark against comparable startups to justify your desired valuation.
  • Use of proceeds: Explain how you’ll use the capital raised, like growing the team, product dev, and marketing.

Financials can make or break your pitch. Ensure your projections are realistic and tied to a sensible business model. Err on the conservative side to build trust.

Funding Needs

Be strategic with the amount of funding you list as your raise goal. Provide a range (e.g. $500K to $1.5 million) rather than a single, specific figure to allow room for negotiation.

The funding slide is a strategic balancing act. You must:

  • Justify why your startup needs this infusion of capital now.
  • Demonstrate you can generate substantial ROI for investors.
  • Leave room for investors to negotiate the valuation and terms.

Elements that strengthen your case:

  • Detail the specific use of proceeds so investors know exactly where funds will go. Tie uses to fuel growth.
  • Note key projected milestones you can hit with this raise.
  • Mention follow-on funding rounds you expect to raise in the future. Shows long-term planning.
  • Provide reasonable deal terms regarding equity offered, liquidation preferences, pro rata rights, etc.

Startup fundraising is a complex, drawn-out negotiation. The funding slide generates interest so those detailed conversations happen.

Additional Insights

Now that we’ve covered the core sections, here are some data points and tips to inform your approach:

  • Pitch decks have become more visually driven over time, with fewer words. Convey key data visually wherever possible.
  • Investors spend an average of 3 minutes and 44 seconds reviewing each pitch deck creation. They focus most on financials, teams, and competition.
  • Many experts emphasize the importance of being flexible and strategic with the requested raise amount rather than anchoring on a specific number. Providing a reasonable range gives you more leverage.
  • Top investors see hundreds of decks each year. Yours must stand out from the pack. Differentiation is crucial.

Author’s Recommendations

  • Include contact information prominently on the cover slide or final slide. Make it easy for investors to reach out.
  • For founders with a significant social media following, incorporate links to LinkedIn, Twitter, Facebook, etc. on the cover slide.
  • The video is engaging. Consider integrating a demo video and/or a short founder video explaining the deck.

Best Pitch Deck Creation Design Tips

Creating visual appeal is critical for differentiation. Apply these design tips:

  • Keep it simple and clean. Avoid clutter. Leave ample white space.
  • Use bold colors and interesting fonts, but don’t go overboard. Stay readable.
  • Pick high-quality photographs that enhance your brand. Consider custom illustrations.
  • Maintain consistency in font, sizing, color scheme, etc. Branding should be uniform.
  • Only include information directly relevant to your pitch. Remove anything extraneous.
  • Lead with powerful imagery on key introductory slides to hook attention.
  • Use data visualizations like graphs to make concepts and growth easily digestible.
  • Ensure any text is large and legible. Avoid walls of small text.
  • Cite credible data sources. Quote research from reputable firms and publications.
  • Simplify complex data. Turn walls of numbers into comprehensible charts.
  • Tell a clear visual story. Arrange imagery to guide viewers through key points.
  • Leave ample white space between elements. Don’t let slides feel crowded.

Prioritize simple, elegant, compelling designs that draw investors in rather than overwhelming them.

Number of Slides

  • 10-15 slides is the ideal length for most pitch decks. This keeps presentations concise and focused.
  • However, pitch deck creation can be shorter or longer depending on the company, industry, and amount of context needed.
  • Earlier-stage startups may require additional slides for background information. Growth stage companies can likely trim their decks down further.
  • Complex business models like marketplaces may demand more slides to convey nuances. On the other hand, a simple e-commerce startup can likely be summed up quickly.
  • Ultimately there are no hard rules on length. Use your best judgment based on what information is critical to communicate.

Err on the side of fewer slides to start. You can always add additional supportive slides later if truly needed for context. But resist the temptation to overload your deck.

Crafting a Compelling Narrative

Structure your pitch deck creation to tell a logical, compelling story arc:

  • Hook investors with the problem slide right away. Introduce an issue they intuitively understand and care about.
  • Transition smoothly into explaining your solution. Build the narrative so your product or service seems like an obvious fit.
  • Provide supporting proof through market data, customer validation, and traction metrics to back up claims.
  • Build momentum as the deck progresses by highlighting escalating growth.
  • Close by painting a vision of the future with your product becoming ubiquitous and your company achieving massive scale.

People connect with stories that follow familiar plot arcs. Lead investors through your startup narrative in a natural yet exciting way.

Presenting Your Pitch Deck Templates

  • Practice extensively so your eventual delivery feels polished and natural. Master your talking points.
  • Memorize key data points and narratives so you can speak fluidly while presenting. Avoid reading directly from slides.
  • Maintain high energy and passion when presenting. This draws investors in. Avoid monotone delivery.
  • Make steady eye contact with investors while presenting. Gauge their reactions and interest levels.
  • Pause between slides to allow time for information to sink in. Silence is powerful.
  • Be prepared to answer any questions investors ask about projections, product details, market dynamics, etc. Anticipate likely queries.
  • Have a clear “ask” in mind. Know exactly what you want investors to do next, whether it’s scheduling a follow-up meeting or providing more detailed projections.
  • Sell yourself and your excitement about the opportunity as much as the raw startup idea itself. Passion is contagious.

Practice your pitch extensively so that delivering it feels second nature. An organic, confident presentation makes the content more compelling.


Creating an effective, visually appealing pitch deck creation is a seminal milestone for any startup needing to raise capital. While the format can vary based on your specific company and industry, adhere to the core best practices covered here like leading with the problem, showcasing


What is a pitch deck?

A pitch deck is a brief presentation, usually 10-20 slides, that provides an overview of your business idea, team, and growth potential. It’s used to showcase your company to potential investors in hopes of receiving startup funding.

What’s the purpose of a pitch deck?

The purpose is to quickly introduce your company, convey your business model, demonstrate traction, and generate excitement in investors to hopefully move forward in discussions about receiving investment capital.

What should be included in a pitch deck?

Typical slides include company purpose/mission, problem statement, solution, product demo, market analysis, traction/growth, team, financial projections, funding needs, and contact details.

How many slides should a pitch deck have?

Aim for 10-15 slides in most cases. It depends on how much information needs to be communicated, but you want to keep it concise.

How long should a pitch deck presentation last?

Plan for a 10-15 minute presentation. You want it to be quick and efficient while still communicating what investors need to know.

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